Venivi
A platform where advertisers reached new audiences through contests, giveaways and esports tournaments.
The challenge
Build and develop a contest platform while attracting advertisers looking to reach new audiences.
My contribution
- I developed the service concept and worked on product development.
- I brought in outsourced designers and developers and coordinated their work.
- I attracted clients and organized events on the platform.
The outcome
In under a year, the platform attracted 30+ B2B clients. We ran 10+ events, including 3 esports tournaments with 300+ participants combined. The audience reached around 1,000 daily and 7,000 monthly active users, with 16% day-30 retention. The project closed in 2014 after VK.com tightened contest rules, affecting our main source of traffic.
