Kalashnikov Group
kalashnikovgroup.ruA Russian industrial group. It produces industrial, medical and specialized equipment, as well as hunting and sporting firearms.
The challenge
Set up research and analysis for the product marketing team to assess opportunities in civilian markets and support the development of new products for business clients.
My contribution
- I built a research and analytics system for the product marketing team.
- I introduced a business intelligence (BI) system to compare market data and assess commercial opportunities.
- I contributed to the development of new B2B products.
The outcome
The team gained a research and analytics system, including BI for comparing market data and assessing product opportunities. Alongside this work, I contributed to developing new B2B products.